We Started With A Simple Question

Why do so many businesses struggle with everyday cost decisions? Not because they lack intelligence or drive. They just never had someone sit down and explain how money actually works in practical terms.

That question led us here. We're glameraeonix, and we've been helping UK businesses understand their finances since 2019. No jargon. No complicated theories. Just straightforward guidance that makes sense when you're trying to run a company.

What We Actually Do

Here's the thing—most cost management advice sounds great in theory but falls apart when you try using it on a Tuesday morning with three supplier invoices on your desk.

We focus on real situations. The kind where you need to decide between two vendors, figure out if a subscription still makes sense, or work out whether hiring someone new fits your budget. Those everyday moments where money decisions happen.

Our approach came from working with over 200 businesses across Birmingham and the wider West Midlands. We noticed something interesting: when people understand the 'why' behind financial decisions, they start making better choices naturally. No spreadsheet required (though we can help with those too).

Birmingham business district showcasing local commerce

How We Think About Cost Management

Context Matters More Than Rules

What works for a café in Digbeth won't work for a consultancy in Edgbaston. We start by understanding your specific situation before suggesting anything. Because generic advice usually creates more problems than it solves.

Small Shifts Add Up

We're not into dramatic overhauls. Most businesses see better results from adjusting a few recurring expenses than from completely restructuring everything. Change what actually needs changing, leave the rest alone.

Education Over Dependencies

Our goal isn't to become your permanent financial advisor. We want you to feel confident handling cost decisions yourself. That means explaining things clearly enough that you won't need to call us for every question.

Meet The Team

We're a small group based in Birmingham. Most of us came from finance backgrounds but got frustrated with how disconnected traditional advice felt from actual business life.

Rhydian Blackwell, lead financial educator at glameraeonix

Rhydian Blackwell

Lead Financial Educator

Rhydian spent twelve years in corporate finance before realizing most small businesses needed something completely different from what big companies use. He started glameraeonix in 2019 after helping a friend's bakery sort out their supplier costs—and discovering how much clearer financial decisions become when you remove the technical language.

These days, he splits time between one-on-one consultations and developing our learning programs. He's particularly interested in how seasonal businesses manage cash flow, which probably comes from growing up in a family that ran a garden center.